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Betty Brosmer Biography
- Josef E. "Joe" Weider (born November 29, 1919) is co-founder of the International Federation of BodyBuilders (IFBB) along with brother Ben Weider and creator of the Mr. Olympia, the Ms. Olympia, and the now-defunct Masters Olympia bodybuilding contests. He is the publisher of several bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men's Fitness and Shape, and is the manufacturer of a line of fitness equipment and fitness supplements.
Weider was born in Montreal, Quebec, Canada, to Jewish parents who had emigrated from Poland. He published the first issue of Your Physique magazine in 1936 when he was 17 years old, and built a set of barbells out of car wheels and axles the same year. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding.